Forjance
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Forged, not found.

Private AI staff, custom-built. Not a chatbot. A team.

Forjance gives your business its own AI staff, a small team of AI systems hosted privately on your own server and trained on how your company works. They carry real jobs start to finish, answering leads, updating your site, chasing unpaid invoices, work most owners tell us eats ten to twenty hours a week. Nothing goes out until someone on your side approves it.

Built for businesses with staff. Everyone on your team can use it.

Book a walkthrough See one workflow, start to finish See a sample weekly report
One workflow, start to finish Illustrative example
  1. A lead emails at 8:47 on a Friday night Asks whether you can start before the 30th, and what it costs.
  2. Your agent drafts the reply Using your real pricing, your open calendar, your wording, and the one-pager you actually send.
  3. You approve it, or you fix it first One tap, from your phone, on the couch. This is the step you keep as long as you want it.
  4. It sends, books, logs, and follows up Reply out, site visit on the calendar, lead in your CRM, follow-up queued for Tuesday if they go quiet.
Which steps run on their own and which wait for you is set by you, per workflow.

Proof

Proof you can check before you buy

See one job, start to finish: a consulting firm’s website, before and after

  • The people who built it run on it

    We built it to run our own company first. It already carries a software product that ships to two app stores, a live web app, its marketing, and its support desk. We offer it to other companies because it holds up under that load.

  • Private, one business per server

    Yours works only for your business, on its own private server. Nothing you feed it trains anyone else’s product, and nothing about your business is shared with another client. Every action it takes lands in a ledger you can open.

  • A person approves what goes out

    You set what it handles on its own, what it drafts for your approval, and what it only flags for a person. Nothing gets published, sent to a customer, or paid without the level of approval you chose. See the example workflow for where that step sits.

In their own words, from the people who ran it first

“I do the selling. The AI team took our app through a major marketplace’s formal review, fixed every reviewer item across two rounds, and had my sales materials and meeting briefs ready before I could ask twice. I walk into meetings prepared because somebody else already did the prep.”

Sales consultant, provider-data software company
  • Owner of EMR Practice Software for Therapists

    “Our practice software platform runs across two app stores, a web app, full marketing, and support infrastructure. The AI team ships its releases, supports it, builds its marketing pages the same day I ask, and has fixed problems overnight that I only read about at breakfast. I approve the work. I stopped having to do the work.”

    Owner of EMR Practice Software for Therapists

    Here are the types of things the AI team handles in the background for this client, for example:

    • Runs continuous security hardening, monitoring, and crash reporting across every login and public page, and once traced a broken sign-in flow to an expired backend certificate the platform had silently dropped, fixing it and clearing out the rest so the same failure can’t return
    • Handles customer-facing questions and support requests as they come in, and once wrote and published a complete illustrated help center, 22 articles and 27 screenshots, overnight
    • Sends the owner regular activity reports, so what shipped, what got fixed, and what’s waiting on a decision doesn’t require logging in to find out
    • Responds to production issues as they happen: a screen freeze reported overnight was root-caused, fixed, and verified on a real device within the hour
    • Runs point-in-time data recovery when something goes wrong; recovered a set of clinician signatures erased by accident, then shipped a guard so the same mistake can’t happen twice
    • Writes and schedules the practice’s social media content and marketing drafts, images included, for the owner to review
  • Sales consultant, provider-data software company

    “I do the selling. The AI team took our app through a major marketplace’s formal review, fixed every reviewer item across two rounds, and had my sales materials and meeting briefs ready before I could ask twice. I walk into meetings prepared because somebody else already did the prep.”

    Sales consultant, provider-data software company

    Here are the types of things the AI team handles in the background for this client, for example:

    • Corrects the exact listing details, like name, icon, and support contact info, that a marketplace’s review team controls separately from the app itself
    • Landed a featured spot in the marketplace’s new-apps showcase for its first month live
    • Handles the marketplace housekeeping behind the scenes after launch, renewals, cleanup, pricing-page updates, so the salesperson stays focused on selling
    • Keeps the product’s site tuned to show up in searches and AI-driven answers, and accessible on every page, so the pipeline keeps filling
  • Owner of an AI-assisted form-completion software

    “Another of our products went from an idea to a live site with outreach running in days, not months. The AI team researched the market, wrote the copy, built the site, and keeps the lead pipeline moving while I sleep.”

    Owner of an AI-assisted form-completion software

    Here are the types of things the AI team handles in the background for this client, for example:

    • Researches the market and target audience before writing a word of copy
    • Writes the copy and builds the live site from that research
    • Gets outreach running in days instead of months
    • Keeps the lead pipeline moving without daily oversight
  • Partner of integrated CRM list-building tool

    “With our list-building tool, I ask for something like physical therapists in Georgia and get a clean, deduplicated, verified contact list imported right into our CRM the same day. What used to be a week of list-building is now a click.”

    Partner of integrated CRM list-building tool

    Here are the types of things the AI team handles in the background for this client, for example:

    • Cross-checks every scraped contact against the business’s own name and web presence before attaching it, so a similarly named or co-located business is never merged in by mistake
    • Runs a second verification pass that catches and removes any bad match that slipped through the first
    • Built the tool’s data layer to update records safely, so filling in new information never erases data an earlier pass already gathered
    • Prevents duplicate company records in the CRM when multiple contacts share a similar organization name

What Forjance actually is

Your own AI staff, trained on your business

Forjance is a private AI staff member built for your business. It learns your services, your tone, your tools and your rules the way a new hire would. Then it starts carrying real work: a marketing department, a web shop, an operations desk, and a reporting analyst, staffed by AI, monitored by humans.

Name it whatever you want. Some owners name theirs after the role it plays; some just ask it to pick something for itself. Either way, it develops a personality shaped by your business alone.

It does the work, then shows you

You don’t sit in a window prompting it all day. It’s a small team of AI systems, each doing a real job, checking each other’s work before anything reaches you. What lands in your approval queue has already been reviewed by the time you see it.

Where the name comes from

Forjance comes from forge, where raw metal is worked a little at a time into something useful. Your staff works the same way: steady, a little at a time.

How it works

How a request goes

You describe what you need in plain language, the way you’d tell an employee, and it starts right then. Work that used to mean a call to an agency, a ticket to a freelancer, or a few days on somebody’s calendar happens while you’re still in the conversation.

  1. Step one

    You ask

    In a sentence, out loud or typed. No ticket, no scope document, no waiting for a slot.

  2. Step two

    It gets built

    The work starts right away, and other AI systems check it before you see it.

  3. Step three

    You review

    A page rewritten while you’re still describing what’s wrong with it. Approve it, or send it back.

  4. Step four

    It ships

    Live, sent, scheduled, or filed. Then it tells you what it did, in a report you can act on.

See what that conversation actually looks like A full example exchange between a shop owner and her staffer: the ask, what got built right away, and the one piece held for her approval and why. View the full sample

What it handles

Day-to-day work across leads, billing, your site and more

A few examples of what it’s already doing:

  • Leads, answered fast

    Every lead answered and followed up within minutes.

  • Missed calls, recovered

    Missed calls texted back before they turn into a lost job.

  • Invoices, chased

    Unpaid invoices followed up on a schedule, so cash comes in faster.

  • Reviews, requested

    A review request goes out after every completed job, so nobody has to remember to ask.

  • Your site, kept current

    Website and marketing pages kept current, without paying a marketing agency or web designer.

  • Social, on schedule

    Social media posts drafted and scheduled, in your voice and on your schedule.

  • Content you keep putting off

    Content, documents, and emails your team keeps meaning to get to, actually written.

  • Calls and bookings

    Phone calls answered, appointments booked, follow-ups sent, whatever your business runs on.

  • Forms, built and connected

    Intake and quote forms built, wired to what happens next, and tested before they go live.

  • Sales materials, drafted

    One-pagers, briefs, and proposals drafted and ready for a client.

  • Listings, written and current

    Store and marketplace listings written, updated, and kept current as your catalog changes.

  • Reports, from what actually happened

    A report built from real activity, delivered as a document you can act on.

  • Connected to what you run

    If it has an API, there’s a good chance this connects to it: your CRM, your invoicing, your inventory, whatever runs your business today.

That’s a sample. Within reason, if there’s a repeatable workflow eating your team’s time, there’s a good chance it can take that on too, and new ones get added over time as you find more to hand off.

Your control

Choose what runs on its own

Every business decides what the system handles on its own, what it drafts for approval first, and what it only flags for a person. You decide which is which, and you can change your mind any time.

  • Handles it

    Routine, low-risk, repeatable. It runs and reports, and you read about it later.

  • Drafts for your approval

    Written, built, and checked, then held in a queue until you say yes or change it.

  • Flags for a person

    Anything you want a human to own. It gathers the context and hands it over, untouched.

Activity

See everything it does

Two standing views of what your staff is doing. A designed report every Friday, worth forwarding, and a live ledger one click away, grouped by how each request was fulfilled, with every human decision named and its reason stated plainly. Nothing in either one is edited by hand. Both samples are complete pages with fabricated data for a fictional furniture shop, so you can see exactly what you would receive.

The weekly report What got done, what was drafted, and exactly where a person was involved and why. Charts, the full ledger, and the artifacts produced. View the full sample Preview of the sample weekly report. Sample, fabricated data. The live ledger Open it any moment. Every request grouped by how it was fulfilled: handled directly, carried out by a person, or waiting on your decision. View the full sample Preview of the sample live ledger. Sample, fabricated data.

The alternatives

How this compares

Most owners weighing this are really weighing it against four things.

The alternative With Forjance
Workflow platforms you assemble yourself Built and run for you already, not pieces you maintain.
AI tools sized for a company with an IT team Sized for an owner-run business, no IT team required.
Single-purpose tools that cover one job Covers the whole spread of work, not one slice.
Hiring another person Same budget you already spend elsewhere, doing more.

See the full comparison

A chat app, a single-job tool, or your own AI team, side by side

A Chat App

ChatGPT, Claude, Gemini or any other you type to, free or paid

Definition
An AI you talk to in a window. You ask, it answers, and you do every step after that.
How it works
You type a question or request and get one answer back.
It knows what you tell it. Your prices, your wording and your customers only show up if you put them in.
Once it answers, you usually copy the result and do the next steps yourself.
Use cases
HiringAsk for a first draft of a job posting, then copy it into the job site yourself.
ManagementPaste in a long report and ask for the key points before a meeting.
MarketingAsk for ten headline ideas for a promotion, then pick one and build it yourself.
Pros
Fast, and free or low cost.
Nothing to set up. Anyone can start today.
Great for one-off questions and first drafts.
Cons
You still carry out most of the work yourself.
The answer is only as good as what you type each time.
Checking the answer is up to you.
On many free and personal plans, what you type can be used to improve the AI unless you switch that setting off. Business plans usually protect it, so check which plan you are on.

A Single-Job Tool

A do-it-yourself builder like n8n, or a ready-made AI service for one task, like sales

Definition
A tool that does one job on autopilot. You either build the steps yourself, or you buy a ready-made service for that one job.
How it works
Someone sets it up once: when this happens, do that.
It connects to a few of your apps and repeats the same steps every time.
It follows the steps it was given. When something unexpected comes up, a person usually has to step in.
Use cases
SalesSomeone fills in your web form. The tool adds them to your contact list (such as HubSpot) and sends the same set text message to everyone.
Sales follow-upA ready-made sales service sends each new lead the same series of follow-up emails on a schedule.
OperationsEach new online order adds a row to your spreadsheet (such as Google Sheets).
Pros
Takes a repeating task off your plate.
Runs day and night without anyone remembering to do it.
A good fit when one task is all you need.
Cons
It does one job. Your other jobs need other tools, each set up, paid for and kept running.
Builders need someone with the time and skill to build and fix them. Ready-made services are built for many companies, not yours.
When something unusual comes up, it can stall until a person notices.
Your information passes through every tool you connect, and each one has its own privacy rules to read and keep track of.

Your Own AI Team

Built around your business, hosted privately for you

Definition
A private team of AIs built around your business. They split up the work, check each other, and carry whole jobs from start to finish. Your people approve what goes out.
How it works
We learn your business first: your voice, your rules, your prices and the apps you already use. It is all written down.
Each AI has a role, like writing, doing the work and checking it.
For items requiring human approval, you get a finished draft. You approve it with a tap, and then it goes out, gets recorded and gets followed up.
Use cases
Sales and front deskA new lead comes in by web form or text. The AI team finds them in your contact list (such as HubSpot), checks your calendar (such as Google Calendar) for open times, and drafts a reply in your voice with your real prices. You approve it with a tap, then it goes out.
MarketingYour website and social, automated: every week it writes your posts and page updates, checks them against your brand rules, and lines them up for your social pages (such as LinkedIn and Facebook). You approve, then it posts.
AccountingAn invoice goes overdue. The AI team spots it in your accounting software (such as QuickBooks), drafts a polite reminder for that customer at the right stage, sends it once you approve, and logs the follow-up.
Customer serviceA job is marked done. It drafts a thank-you and a review request for you to approve. When a customer asks a common question, it drafts an answer from your own records for your approval and hands anything unusual to a person.
Office and managementPaperwork, scheduling and reports, automated: proposals, reports and other paperwork are drafted in seconds from your own templates, routine scheduling and management tasks run on their own, and every Friday you get a short report of what the AI team did and what is waiting on a person.
Everything elseYour other software, connected: if your software has an API (a standard way programs talk to each other), your AI team can connect to it, bridging the gap between your programs and automating the steps that link them.
Pros
Whole jobs, day and night: carries each job from first message to follow-up, running around the clock with no one needing to start it.
Professional website and social: posting and site updates run in-house by your AI team instead of paying an outside company to do it.
Grows with you: ability to add new jobs whenever you find more to hand off.
Controls: you choose what runs on its own, what waits for your approval and what a person handles.
Double-checked: every piece of work is reviewed by additional advanced AI systems before it goes out.
Truly private: what your employees share with it stays inside your own system. It is not used to train other AI systems, and it is never shared with other businesses.
Human professionals behind it: a team of people does the heavy lifting behind the scenes to set up and maintain your system for you, and a weekly report shows what it did.
Cons
Costs more than a chat app or a single tool.
Takes some time to start, because we learn your business first.
Built for a business with a team. It is more than a one-person shop needs.

Most software worth using has a door in, an API, and if yours does, there’s a good chance this connects to it, so the tools you already pay for keep working. What lands in your queue has already been reviewed by other AI systems first, the way a second and third pair of eyes would on a real team.

What you already spend

You’re already spending money on this work today: a web design firm, a social media manager or tool, a freelance content writer, and the hours your own team loses juggling apps that don’t talk to each other. Put that same money in one place, with one team member you can talk to. We handle the full setup and customization up front, then host and maintain it for the long haul, so you don’t have to deal with the technical side.

Your team and AI

What this means for your people

You’ve probably heard you need AI to keep up, and that it might cost someone a job. Here’s what changes for your team.

Forjance takes the repetitive, time-eating work off your team’s plate, so they can spend their time on the parts of the job that need a person. What you do with that time is up to you: take on more work with the same team, or put off a hire you’d otherwise need.

Plans

Three plans, depending on how much you hand off

The same security, accessibility, and human-approval standard comes with every plan. What changes is how much runs day to day, and how deep our team stays involved.

Elevate Do more without adding headcount Most teams start here Execute A real workload, handled every day Scale We run it for you
Team logins 5 10 25
Jobs it runs for you 1, done end to end Up to 5, connected together Up to 12, connected together
How updates go out Finished work, yours to install We publish it, you approve each time We host it, updates go live instantly
Included support hours 1 a month 4 a month 8 a month
Response time 1 business day 4 business hours 1 business hour
Check-in with our team Monthly Every 2 weeks Weekly

Not sure which one fits? Book a walkthrough and we’ll tell you which plan fits, even if that means starting smaller than you asked.

Packages

Ready-made, or built to fit

Most owners start with one of these. Each is a named outcome with the jobs already worked out for it, and it tells you which plan it lands on. They’re listed smallest first, so you can start small. If none of them is quite your problem, we build to fit.

  • Proposal Desk

    We write the proposal. You read it and send it.

    1 job, on Elevate

  • Inbox Triage

    We sort your inbox each morning and draft the replies. You hit send.

    1 job, on Elevate

  • Always-On Publishing

    We write a month of posts ahead of time. You publish them.

    1 job, on Elevate

  • Lead Desk

    Every inquiry gets answered and tracked, so nobody falls through the cracks.

    2 jobs, on Execute

  • Reporting Pack

    Your numbers, refreshed on schedule, with a short plain summary of what changed.

    2 jobs, on Execute

  • Social Presence

    We keep your social accounts posting and answering. This is what people mean by social media management.

    3 jobs, on Execute

  • Site Care

    We keep your website current and working. This is what people mean by website management.

    3 jobs, on Execute

  • Hosted Site

    Site Care, and we run the website itself. If it goes down, it is our problem, not yours.

    4 jobs, on Scale

  • Presence plus Site

    Your website and your social accounts, both handled.

    6 jobs, on Scale

  • Full Operations

    The whole back office handled: website, social, leads, inbox, reports and documents.

    12 jobs, on Scale

Not sure which of these is your problem? Book a walkthrough and we’ll say which one we would start you on, or tell you that none of them fits and what would.

Book a walkthrough

Bring something you’ve been meaning to get done

Give us something you’ve been meaning to get done and haven’t had the time, budget, or people for: a website that needs a real rebuild, a batch of marketing materials, some project that’s been on the list too long.

We’ll have the system do the actual work, then walk you through exactly what it produced on a short call. No slides. You see the finished work.

What happens after you send this

  1. We do the work first.We’ll actually do it before the call.
  2. It gets checked.Other AI systems check it before you see it.
  3. A short call, no slides.You see the finished work.

Please enter your name.

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Please enter a phone number with at least 10 digits.

One line is plenty. This is the thing we’ll actually do before the call.

Please tell us what you’d hand to your Private AI Team first.

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Thanks, your note is in.

A person will read it and get back to you to set a time. If anything urgent comes up in the meantime, email [email protected] directly.